You’ve no doubt already discovered that introducing Maker’s Mark to your friends is one of life’s easier endeavors. Especially when they taste such a smooth, handcrafted bourbon for themselves. (Not exactly like selling air conditioning at the North Pole, is it?)

Still we feel that it’s proper to make it clear exactly what’s expected of a Maker’s Mark Ambassador. After all, we shouldn’t just go running around making stuff up about Maker’s Mark when the truth is so much more tasteful.

So here you go. Call it the official Ambassador mandate, mission or duty. Just don’t call it a job-because this is too easy to be considered work:

I, as a Maker’s Mark Ambassador, do pledge to introduce those who have not yet had the pleasure (poor souls) to the smooth taste of Maker’s Mark bourbon. To help friends understand, appreciate and savor what handmade bourbon is all about. To encourage establishments I encounter within my travels to stock Maker’s Mark for their thirsty patrons. And to lead by my own example, that every occasion for enjoying bourbon is the perfect occasion for enjoying Maker’s Mark.

If you’re sharing the Maker’s Mark experience with others, we feel you should be rewarded. So we’re personally offering you the opportunity to become a genuine Maker’s Mark Ambassador. In return, you’ll enjoy all the privileges that go along with carrying out such a noble and dignified deed. You’ll get your name in Maker’s Mark history, plus:

+ Your name on a Maker’s Mark barrel.

+ An opportunity to purchase a bottle of Maker’s Mark from your batch.

+ Updates on the aging of your bourbon.

+ Advanced notice of rare, special-release bottles.

+ Opportunity to purchase Ambassadors-only Maker’s Mark merchandise.

+ Many other items that confirm your honorable status.

Please feel free to wander around and then be sure to fill out the form so you can get started.